T-Mobile
Project Overview
We’ve had the opportunity the last few years to work with T-Mobile on one of their most exciting marketing strategies: their signature line of retail stores. Spanning Los Angeles, San Francisco, Las Vegas, Chicago, New York, and Miami, each location requires a vastly different creative approach. While they all contain massive floor-to-ceiling LED screens, both free playing and motion detected, each space is unique in layout and design. I took great pleasure in designing a lot of the digital assets as well as the billboard designs that would play in Times Square.